Aquaculture producers seeking to diversify their businesses through direct marketing will encounter a confusing, and at times contradictory, maze of federal, state, and local food safety, tax, and environmental laws. The legal framework for direct sales of aquaculture products is further complicated by the differing treatment of freshwater and marine species, both of which are cultured in Alabama. To assist Alabama producers in their direct marketing efforts, the NSGLC prepared a Legal Guide for Direct Marketing Aquaculture Products in Alabama to support aquaculture producers in Alabama looking for ways to diversify their business with direct marketing opportunities.
Tips for Direct Marketing Aquaculture Products at Alabama Farmers Market - Webinar:
August 21, 2014 at 1:00 p.m. (CST)
View the recorded webinar below and take a short survey:
Social Media Tips for Direct Marketing Aquaculture Products Webinar:
June 19, 2014 at 4:00 p.m. (CST)
View the recorded webinar below and take a short survey:
Workshop
On April 22, 2014, the National Sea Grant Law Center and the National Agricultural Law Center co-hosted a workshop on Direct Marketing Aquaculture Products in Alabama. The event was held in Auburn, Alabama and broadcast live to the Alabama Fish Farming Center in Greensboro, Alabama and the Auburn University Shellfish Laboratory in Dauphin Island, Alabama. Additional partners included the University of Illinois Extension; Auburn University School of Fisheries, Aquaculture and Aquatic Sciences; the Aquaculture and Fisheries Business Institute; Alabama Cooperative Extension System; and Auburn University Marine Extension and Research Center. Speakers from Mississippi and Alabama came together to discuss direct marketing techniques, branding resources, entity selection, and risk management strategies, including food safety, permitting, and insurance. Below are the presentations from the workshop:
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